Introducing Bromborough Wharf – a new riverside community 

Grammont Group and Bromborough Riverside Regeneration Ltd are planning to create a thriving new riverside community, Bromborough Wharf, which will transform a brownfield site into a residential-led scheme. Our plans will deliver a wide mix of houses and apartments, catering to diverse housing needs including first-time buyers, families, and older residents. There will be ample public open spaces, new walking and cycling connections and green areas for existing and future residents to enjoy. 

Located on land off Dock Road South in Bromborough, the brownfield site has been allocated in Wirral’s Local Plan 2021-2037 (Submission Draft). 

We submitted our plans in August 2022 and since then significant efforts have been made in collaboration with officers to develop the scheme. The plans to  redevelop this neglected brownfield land and create a thriving new community of 975 much-needed homes will soon be decided by Wirral Council. 

Background

Wirral Council’s Draft Local Plan

As with many places across the country, Bromborough and the Wirral have a growing need for new housing. As part of its Local Plan, the Wirral has a requirement to deliver tens of thousands of new homes by 2037. The Council has identified our site in the Local Plan 2021-2037 (Submission Draft) as a preferable location for a new housing community.

Supporting the Council’s ambition to have a brownfield first approach for new housebuilding, our proposals aim to redevelop an unused industrial site, previously used for engineering and chemical works, into an attractive, riverside community.

The Site 

The 23.5-hectare area of land is under two ownerships and is located within the Wirral Peninsula. It borders the River Mersey shore line to the east and is closely linked into Bromborough town centre. With Bromborough Wharf, our vision is to limit building on the Green Belt and create a mixed-use development that will stand the test of time, providing a new, thriving community right on the River Mersey.

Location

Our site is located off Dock Road South, Bromborough. The site benefits from excellent access to a wide range of services, amenities and the M53. These include (but are not limited to):

  • Port Sunlight train station (1.58km) and Spital train station (1.6km), providing direct access to Liverpool Lime Street in around 20 minutes;
  • Woodslee Primary School (1.5km);
  • South Wirral High School (4km);
  • Wirral International Business Park; and
  • A range of shops, leisure opportunities and a medical practice.

The site is situated within a suitable commuter distance by car and rail to Liverpool City Centre and John Lennon Airport. There are also existing bus routes within the existing residential areas to the North and West of the site. Regular buses operate from Port Causeway linking the site to the larger Wirral area.

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existing site
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existing site

Our Proposals

Our vision for Bromborough Wharf aligns with Wirral Council’s efforts to promote sustainable brownfield regeneration and deliver much-needed new homes across the authority. We will deliver:

  • Up to 975 new homes, with a wide mix of houses and apartments catering to diverse housing needs including homes for first-time buyers, families, and specialist housing for older residents.
  • Properties ideally located near local amenities, such as shops and services, as well as key public transport links;
  • Attractively landscaped river frontage for the entire community to use and enjoy, as well as enhance the setting and views of the adjacent Bromborough Pool Conservation Area;
  • Extensive public open space (approx. 3.5 hectares) that will be accessible to new and existing residents in the area;
  • Improved landscaping and planting across the development, including to preserve and enhance the biodiversity of the Coastal Zone;
  • A sustainable development that promotes new pedestrian and cycle routes to promote sustainable travel and active lifestyles;
  • Improved public transport access, with a sponsored bus route through the site to further reduce residents’ dependency on the car;
  • Over £1 million per year in increased council tax receipts
  • Up to 234 direct construction jobs and over 1,100 indirect supply chain roles
  • Almost £160 million of investment into the local area through the construction process
  • More than £38 million of expenditure per annum of additional earning into the local economy
  • A Gross Value Added (GVA) contribution to the local economy of more than £92 million over the build out period

Our Vision

Our vision for Bromborough Wharf will unlock many community, economic and environmental benefits for local residents and for the wider borough.

Provide a wide range of high quality new homes that meets the Local Plan housing targets

Our proposals will deliver a housing mix that caters to all. We are planning to build up to 975 new high-quality homes that will meet a wide range of local needs, including housing for first-time buyers, larger family homes, waterside apartments and purpose-built accommodation for older people to help create a truly multi-generational new neighbourhood.

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Deliver infrastructure improvements that connect new residents to the local area

Our plans will improve the connectivity and circulation of the local area. This will include infrastructure improvements, with access via upgraded points off Dock Road South to the north and Riverside Road to the south. The site is ideally located to deliver a new sustainable community, in close proximity to the M53 motorway, bus and train services, and essential local amenities.

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Environmental Benefits

A sustainable riverside extension to the wider community

Bromborough Wharf will deliver lots of green and public open spaces, in addition to new planting, woodland and high quality landscaping throughout the development. A key part of our plans is to create a beautifully landscaped promenade overlooking the River Mersey, benefitting the health and wellbeing of the wider community. We also plan to improve access to Port Sunlight Park and Eastham Park, enhancing the setting and views of the adjacent Bromborough Conservation Area.

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Encouraging sustainable and active travel travel 

Our vision for the site includes new pedestrian and cycle routes to promote sustainable travel and active lifestyles, in addition to the installation of electric vehicle charging points. Furthermore, the delivery of a sponsored bus route through the site will further reduce residents’ dependency on car travel.

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Economic Benefits

Delivering a significant and lasting economic benefit to the local community

If approved, our plans will deliver c.£160m of investment through the construction period, alongside a boost to spending in the local area by around £90m. In addition, Bromborough Wharf will generate an additional £1milllion in council tax per year for Wirral Council to support key services and infrastructure.

Encouraging sustainable and active travel travel 

Our vision for the site includes new pedestrian and cycle routes to promote sustainable travel and active lifestyles, in addition to the installation of electric vehicle charging points for every house. 

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Site Considerations

In developing our vision we have undertaken a full assessment of the sites technical and environmental constraints to inform the applications, which demonstrates the suitability of the site for a residential led development.

Ecology

Several ecological surveys have been undertaken, prior to the application being submitted, as well as some more recently. These have found that ecological connectivity of the site to the wider environment is poor and the site has been essentially cleared of vegetation.

As part of our applications, we have engaged with both the Merseyside Environmental Advisory Service (MEAS) and Natural England to ensure that we minimise impact on nearby natural assets and wildlife habitats. We will also implement measures to prevent any indirect effects, through the creation of a biodiversity buffer to the eastern boundary along the River Mersey and to the south eastern boundary. 

Transport & Highways

Due to its central and strategic location, Bromborough Wharf will encourage residents to take up public transport through the diversion of the 38 route through the development. The plans also include new walking and cycling routes which connect into existing routes. The site area will link to existing local road infrastructure at the north and the south of the site, offers quick and convenient access to the M53 motorway as well as to a range of amenities.

Flooding & Drainage

A Flood Risk Assessment has been completed as part of the planning applications. The majority of the site resides in Flood Zone 1 and is of low risk of flooding. However, small areas to the north and southeast are in Zones 2 & 3 and is of higher risk of tidal flooding due to its proximity to the River Mersey. Therefore to reduce this risk, the Bromborough Wharf site will be raised by around 8 metres above the average sea level.

The scheme will also incorporate Sustainable Urban Drainage Systems – including pipes, tanks, permeable and permeable paving to help safely rainfall and surface water run-off.

Noise

The proposals for Bromborough Wharf include a full acoustic assessment for the site. The acoustic character of the site is mainly affected by distant road traffic noise from Thermal Road with low levels of road traffic on other local roads and Aircraft flyovers also contributing to the overall noise climate. The noise levels on the site are low and the site falls into the ‘Low’ risk category. We will mitigate the risk of noise by following a good acoustic design process including facade design, acoustic fencing and building orientation.

Heritage

Bromborough Wharf is located adjacent to Bromborough Pool, a heritage asset to Wirral. Although parts of the site are located within its buffer zone, the Bromborough Wharf development site is located outside of the Conservation Area.

It has also been identified that the Conservation Area’s character has been negatively impacted by the construction of large industrial sheds around it. The proposed Bromborough Wharf development seeks to reflect the design quality and material features of Bromborough Pool where possible, and to mitigate the future effects of large industrial premises on the Conservation Area by achieving a residential frontage to the development.

About Us

Who is Grammont Group?

Grammont Group is a family run business operating in the industrial and residential sectors across the UK with a history spanning over 40 years. With control of a large number of brownfield sites, the company looks at opportunities to create residential and mixed-use developments within its portfolio.

Focused on working with partners to deliver sustainable design and high quality development, the company is working on residential schemes across the country. Grammont Group has been involved with the Bromborough site since 2004 securing full control in early 2018 which has enabled the site to be brought forward for development.

Who is Bromborough Riverside Regeneration Ltd

Bromborough Riverside Regeneration Ltd and its UK development company Black Pearl Homes specialise in placemaking and creating sustainable communities. Focusing on complex regeneration projects, we work with local people and stakeholder to design vibrant communities where families can live and grow together.

Your Views

Our public consultation runs from Wednesday 23rd March – Wednesday 6th April 2022. You can find out more information on our website here, or by contacting the project team via the channels below.

We will be holding a webinar on Wednesday 30th March 2022 between 6.30pm and 7.30pm. If you would like to register for the webinar, please visit here.

During this time, you can leave your comments by completing our form below, or you can get in touch with us if you have a question by:

Providing your contact details allows Font Communications Ltd and Lexington, on behalf of Grammont Group and Bromborough Riverside Regeneration Ltd, to assess the reach of the community consultation and log responses. Should you select to be kept informed, your email address and postal address will allow Font Communications and Lexington Communications to keep you updated on plans for the Bromborough Wharf site only. Copies of the feedback received may be made available, in due course, to Wirral Council. We will, however, request that your personal details are not placed on the public record. Your personal details will be held securely by Font Communications Ltd and Lexington in compliance with the UK General Data Protection Regulation (UK GDPR).

Register Your Interest

If you are interested in a new home at land off Dock Road South, we would be delighted to hear from you. Please register your interest below and Grammont Group and Bromborough Riverside Regeneration Ltd will keep you updated as the plans progress.

Please use the space below to let us know what type of property you would be interested in and the details of your requirements, such as the type of house and number of bedrooms.

Please select if you do not want to receive updates about the Bromborough Wharf development in Bromborough. The information you provide will only be used for the purpose of this scheme. The data will be held securely in accordance with the Data Protection Act 1998 and General Data Protection Regulation.